When setting up the menora, one is faced with several choices: Where, preferably, should the first candle be set up on the first night, the second on the second night, etc., and which candle should be lit first? Even though one fulfills the mitzva according to the custom of mehadrin min ha-mehadrin no matter how he lights, the ideal practice is as follows: On the first night, one sets up the candle on the right side of the menora (from the perspective of the person facing or lighting the menora), because the right side always takes precedence over the left. On the second night, one sets up the new candle to the left of the first one, and after reciting the berakhot, one lights the new candle first, followed by the one to its right. There are two reasons for this. 1) It is preferable to begin with the new candle, which symbolizes the increasing greatness of the miracle. 2) After lighting the leftmost candle, one will have to turn to his right in order to light the next candle, and the Sages teach that when one turns, it is preferable that one turn to the right (Yoma 15b). On each subsequent night, one adds a new candle to the left of the candles he lit on the previous nights and lights the new one first. Then, he turns to the right and lights the rest. When reciting the berakhot, it is proper to stand to the left of the menora so that the closest candle will be the one he lights first. This way, one avoids skipping over the other candles in order to light the new one (sa 676:5, mb ad loc. 11).